Cellcom TV | Roni Riechert

OTT TV Service

Designing the Israeli first tv service that is throught the net

The Challenge

Designing a user interface that effectively communicates the unique value proposition of Cellcom TV, such as its combination of quality content, advanced technology, and competitive pricing, can help differentiate it from competitors.
Designing intuitive content discovery and recommendation features that surface relevant content based on user preferences while balancing content variety and freshness can be challenging.
Ensuring the technical stability and performance of Cellcom TV's OTT technology platform is crucial for delivering a seamless viewing experience to users. Designing interfaces that prioritize efficient content delivery, minimize buffering.

My Role

Art Director and Ux/Ui Hands-on.

Tv Interface

Smartphone Interface

Tablet Interface

Web Interface

Animated Prototypes

Competitor Analysis

Wireframes

└ Basic building blocks

└ TV interface

└ Tablet interface

Style Guide

Icons

The service was launched on December 29, 2014 and gained about 20,000 subscribers in the first quarter of its operation. According to its reports in November 2017, the company's operations turned profitable with 154 thousand subscribers, and as of June 2021, the company reached about 250 thousand subscribers.

With the launch of the service, Cellcom held a press conference on December 29, 2014 in which it launched the service. The press conference received a lot of attention in the media and some defined the launch of the service as the breaking of the duopoly of the yes and HOT companies. Cellcom also put up a website to market, sell and give support to service customers. Cellcom commissioned the service since 2011 and gave information about it during the creation.

The launch of the service was chosen as the launch of the year by the Israeli Marketing Association.

The service was launched on December 29, 2014 and gained about 20,000 subscribers in the first quarter of its operation. According to its reports in November 2017, the company's operations turned profitable with 154 thousand subscribers,[2] and as of June 2021, the company reached about 250 thousand subscribers.

With the launch of the service, Cellcom held a press conference on December 29, 2014 in which it launched the service. The press conference received a lot of attention in the media and some defined the launch of the service as the breaking of the duopoly of the yes and HOT companies. Cellcom also put up a website to market, sell and give support to service customers. Cellcom commissioned the service since 2011 and gave information about it during the creation.

The launch of the service was chosen as the launch of the year by the Israeli Marketing Association.

Wikipedia